Recreating the look of analog films is a surprisingly subtle job that can require several different tools. There are of course magic filters for mobile apps that attempt to achieve the analog look, and desktop applications that have powerful and effective analog presets, like the DxO Nik Collection or ON1 Photo RAW. For this project I’m creating my analog effect manually in Capture One – though you can do the same in Lightroom (see the brief instructions at the end) and other photo editors.
Matte effect
A vintage or 'analog' effect, currently popular, where the darker tones in an image don't fade to a solid black. It goes against the grain from a technical point of view but it does give images a distinctly evocative look. It's quite easy to do with curves or levels adjustments.