Picktorial 3.5

Picktorial 3.5 joins Adobe in the swap to subscription software

Picktorial 3.5

Picktorial is a single-window all-in-one photo organising and editing application for the Mac that’s not quite on the same scale as Adobe’s Creative Cloud suite, but it’s following Adobe by swapping to a subscription-based payment system.

Picktorial 3.5 now offers an integrated digital asset management (DAM) system, albums, saved searches, batch editing and other new features to tempt users into the new subscription model.

It’s not popular with all end users, but subscription software is certainly a hit with software publishers, not least because it provides them with a regular source of income for software development and allows a continuous roll-out of updates and upgrades without holding off for big version upgrades.

Picktorial is actually a ‘freemium’ product (see this article: Is free photo-editing software any good?). There’s a free version which you can use indefinitely without payment, but to get the full range of tools, including RAW image processing and more than two local adjustments, you have to upgrade to the subscription version. This costs $9.99 per month on a month-by-month basis, or $60 per year ($5 per month) when bought as an annual subscription.

You can still buy Picktorial as a standalone ‘perpetual’ licence for $70, but there will be no updates and the software will be ‘frozen in time’.

Picktorial explains its move to subscription software in a blog post that does make some good points about software development. While many photographers are still very vocal about subscriptions, they do seem to overlook the fact that software does eventually go out of date and that programmers and software companies do have to make a living.

At $5 per month a Picktorial subscription costs half as much as the cheapest Adobe Photography plan, but it’s not designed for the same high-end professional market.

Available: now
Price: Premium version $60 per year or $70 single payment for ‘frozen’ version
More information: Picktorial website